Message Development
POSITIONING DEFINES YOUR ORGANIZATION relative to
your stakeholders, with messages that differentiate
you and engage your audiences.

 
A few well-chosen words can capture your unique relationship with your stakeholders, reinforcing your identity, commitment and brand. We help you layer messages that speak to different audiences and interests, in one clear voice. This creates a multiplier effect: every repetition of your messages, in every medium, reinforces the cumulative impact of your positioning, raising awareness and positive perceptions of your company.

We help tell your story in language that engages your audiences and resonates with their interests, values and imagination. Whether in brochures, annual reports, newsletters, books, media kits and press releases, white papers, articles and speeches, reports, or video scripts, engaging message copy gets results.

Effective messages will:
• inform, involve and motivate your audiences
• build awareness and enhance reputation
• educate or change public opinion
• increase employee or customer loyalty
• make complex or highly technical information accessible and useful
• inspire trust and confidence to build your reputation
Copyright 2009, Getman Strategic Communications, all rights reserved.
Messages are the well-chosen words that capture your unique relationship with your stakeholders, reinforcing your identity, commitment and brand.

Two-way communications help your target audiences communicate with you, and help you reach out to them.

Positioning statements tell your audiences where you stand relative to their interests and needs.