Stakeholders are the individuals and groups with a stake in the outcome of your decisions, actions and practices. They may include customers, employees, members, opinion leaders, donors, investors, analysts, prospects, regulators, potential partners and the media.

Stakeholder research gets at the thinking behind their perceptions, opinions and behaviors. It confirms what’s effective and provides insight into overcoming obstacles to engage your publics. Our qualitative research methods are direct, personal and professional, using interviews, surveys, focus groups, and direct observation.

We listen for your audiences’ underlying interests and language to learn what works, what they need and want to know about you, and what affects their behavior and decisions.

We use research to:
• measure stakeholder satisfaction and prioritize needs
• identify key community leaders, issues, and concerns
• develop positioning and messages
• test the effectiveness of messages and outreach activities
• determine what kinds of programs and outreach best match stakeholder interests    and needs
• create benchmarks for measuring program impact.